You never know, anything is possible,” said White when asked if he’d consider hosting an event or two in a ring under the Pride brand.
“For its time slot on Friday night, the first episode pulled a good rating so we’re excited about that. We’re hoping that series will continue to do well.”
The UFC purchased Pride — considered by some the only real competitor to the UFC — in 2007 but was met with a hostile business climate in Japan when it tried to run the promotion. The promotion closed its offices in Japan in late 2007 and its stable of fighters were either signed to the UFC or dismissed outright.
“I don’t want to say the Pride name is dead. It’s still a strong powerful brand. But the reality is that us running Pride in Japan, that completely fell apart.
Well…with the new SPIKE TV “Best of Pride” series it could happen for old time’s sake. UFC 110 is nearly a PRIDE revival with 3 of the former promotions biggest stars in Wanderlei Silva, Antonio Rodrigo Nogueira and Mirko Cro Cop all in action. However, don’t expect to see events in Japan under the PRIDE banner, in a ring, with PRIDE rules anytime soon.